SUMMARY

With 10+ years of experience in complex enterprise solutions, I specialize in developing scalable products that enhance user experience and amplify design's business value. My MBA in AI Management and BFA in Illustration combine strategic and creative strengths, enabling me to bridge design, engineering, and product to drive innovative solutions.

EXPERIENCE

NBC Universal - Operations and Technology Group

Lead Product Designer (Dec 2018 - Present)

AI Product Design

• Deliver strategic design insights that consistently position all our products within emerging industry trends

• Led the design for an AI Ad Sales tool which transformed the way advertisers build their proposals

• Crafted the end-to-end design and strategy for a GenAI LLM search tool, enabling supply chain teams to find media using natural language, reducing search time and boosting accuracy

Core Product Design & Leadership

• Build bridges across all levels, driving faster decisions and smoother collaboration 

• Mentor and champion a team of eight designers, cultivating a collaborative culture that consistently raises design quality

• Redesigned a 1M+ asset supply chain platform, streamlining workflows and scaling global operations

• Merged four fragmented workflows into a single, intelligent scheduling system

NBC Universal - Global Media Operations Group

UX/UI Designer (Sep 2015 - Dec 2018)

• Increased productivity by overhauling a legacy on-air scheduling system, significantly reducing manual data entry

• Directed the redesign of a Media Asset Management System (MAM) to support all eight NBCUniversal cable brands, plus Peacock

• Improved multiple internal applications that manage media supply chain, ad operations, and B2B delivery resulting in streamlined operations

NBC Universal - Media Tech Solutions Group

UX Designer (Oct 2013 - Sep 2015)

• Led design and research for enterprise applications simplifying film release planning, inventory, asset production, and quality control

• Increased productivity by 60% by launching a Video On Demand (VOD)  interface that improved visibility and management of client work orders

EARLY CAREER (2005-2013)

Disney - Consumer Products

Marketing Designer (Contract)

• Collaborated with marketing and research to launch targeted digital ad campaigns, aligning design with audience insights and campaign strategy  

• Designed high-performing e-commerce assets that improved engagement and conversion 

• Applied early user-centered principles to craft content strategies for key audiences

ABC TV Group - ABC.com

Designer (Contract)

• Grew viewership by collaborating with marketing on innovative promotional campaigns

• Delivered live Oscars photo coverage for “On the Red Carpet” on Oscar.com, reaching millions of viewers 

Warner Bros.

Designer (Contract)

• Early advocate for user testing and user-centric design 

• Increased user engagement by launching 15 user-facing websites based on user interviews 

• Developed data-driven marketing strategies to improve customer experience

EDUCATION

Touro University | MBA - AI Management Concentration

Art Center College of Design | Pasadena BFA, Illustration (Bachelor of Fine Arts)

Nielsen Norman: Interaction Design (Certificate ID 1011676)

Nielsen Norman: Designing AI Experiences

Stanford University: Navigating Organizational Power Dynamics

Stanford University: High-Impact Communication

VOLUNTEERING

Workshop Facilitator: Human-Centered AI, organized by Humaine Colab | 2005

Women In Tech - Hollywood | 2021 - present

Skills:

Vision & strategy, mentorship, cross-functional collaboration, stakeholder alignment, UX/UI, design thinking, user research, creative ideation, design systems, accessibility, AI product design 

Tools: 

Airtable, Pendo, Jira, Confluence, Keynote, Figma, Sketch, Microsoft, Adobe